Allison Conrad: Partner, Brand Strategy

As Client Managing Principal, Allison has helped build, manage and grow many of the world’s most innovative, high profile brands such as AOL Time Warner, IBM, The Richmond Federal Reserve, and Georgia-Pacific. Her practice is focused on brand strategy and performance. She has led numerous multi-faceted global brand launches and re-launches with large-scale communications efforts to increase awareness, sales, loyalty.

In her role developing brand strategies, Allison has helped many consumer-focused companies develop core positioning focused on the “emotional sell,” facilitating a strong consumer connection that results in an ongoing, profitable relationships. Examples include AutoTrader.com, Dixie and BCD Travel. Allison has also developed specific tools and methodologies that facilitate on-target messaging at the audience-specific level and continue through execution- driving performance and measurable results.

Prior to beginning her consulting career Allison was in global brand management with IBM, where she managed channel communications programs in over sixty countries for several brands including Thinkpad.

She has been active with the Emory University Goizueta School of Business, serving as counsel for marketing competitions in the MBA program.